Description

Never Leave Well Enough Alone, first published in 1951, is the classic introduction to modern industrial design by the father of the movement – Raymond Loewy. Loewy (1893-1986) was responsible for transforming thousands of everyday objects into streamlined masterpieces, many of which are still popular and in-use in daily life today. Examples include corporate logos; packaging for Lucky Strike cigarettes and Pepsodent toothpaste; Studebaker and Greyhound automotive and bus design; buildings and household furnishings; and appliances such as toasters and refrigerators. This new reprint edition is formatted to Loewy s original design of 6 inches by 7 inches – his first foray into book design; and is illustrated throughout with drawings and photographic examples of his work.